I received the following email. As you read it, ask yourself the question, “Why is this important to me? What does it say about factcheck.org? How can I use this in my own sales posturing?”…..Thanks, Rob. Feel free to comment.
From: Rob Jewett
Sent: Wednesday, September 19, 2007 3:08 PM
To: Rick Roberge
Subject: FW: Announcement: Maybe it’s a Trend
Rick – I don’t know for sure if you’ll even care, but I’m sending it anyway (like you don’t already have enough to read). This made me think of you because it is effectively a referral to a competitor, AND it relates to the type of political commentary I enjoy so much. I’ve been subscribing to FactCheck.org for several years. I believe they are about as unbiased as one can hope for a media outlet to be. I’ve been impressed with their recent announcements introducing their “competitors.”
Sent: Wednesday, September 19, 2007 1:51 PM
To: Rob Jewett
Subject: Announcement:Maybe it’s a Trend
Maybe It’s a Trend
September 19, 2007
The Washington Post’s “Fact Checker” feature debuts. Last month we were happy to note the launch of PolitiFact.com, a joint project of the St. Petersburg Times of Florida and Congressional Quarterly of Washington, D.C. Today we welcome The Washington Post’s new feature, “The Fact Checker,” written by veteran journalist Michael Dobbs with the assistance of chief researcher Alice Crites. The first four Fact Checker articles find fault with statements by Republican presidential candidates Fred Thompson and Sam Brownback, Democratic presidential contender Mike Gravel, and Osama bin Laden. False or misleading statements get one to four “Pinocchios,” with four representing a “whopper” and one standing for: “Some shading of the facts. Selective telling of the truth. Some omissions and exaggerations, but no outright falsehoods.” Wholly true statements will receive a “Geppetto checkmark.” The Post says it “will strive to be dispassionate and non-partisan, drawing attention to inaccurate statements on both left and right.” We welcome the Post’s new feature and invite FactCheck.org subscribers and visitors to give it a try. We don’t necessarily endorse everything The Fact Checker says or might say in the future, and we may even see things differently from time to time. But we believe citizens need and deserve as much help as they can get to sort through political spin and misinformation. We hope more news organizations undertake similar efforts and turn these positive steps into a real trend. – Brooks Jackson
Copyright © 2003 – 2007, Annenberg Public Policy Center of the University of Pennsylvania FactCheck.org’s staff, not the Annenberg Center, is responsible for this material.
Today, I can say that I’ve been blogging for 18 months.
I’ve written 223 entries and used a total of 62,664 words.
You have treated me to 342 comments.
Some of you weren’t around at the beginning.
These are a few posts that you may have missed.
One Month In
The First Step
Why is the sky blue?
Inside the Magic Kingdom
Sales Lesson or Life Lesson
Six Months and Counting
Incidentally, to date, 223 people have voted. 195 liked. 17 disliked. 11 had no opinion.
If you want more of something, tell me. If you want something that you’re not getting, tell me that.
I was talking with Pete a few days ago. We were discussing blogs, marketing, sales and me. We kind of agreed that many bloggers are trying to grow readership so that Google (or some other biggie) notice them and pay them a guzillion dollars for their blog. There are things that you can do that help Google rank and increase your odds from 1:1,000,000,000 to 2:1,000,000,000. I do some of them, but frankly, that stuff is boring (to me).
What’s not boring is when someone that I see around says, “Hey, Rick! I was reading your post about….” and we have a conversation. Marketers deal in numbers. They’re trying to affect the masses. Marketers don’t care about what you care about….they care about what MOST of you care about. Get the difference? I sell one client at a time. I care about each and every client (not most of them) or they don’t become clients. Selling is one at a time. Marketing hopes for most. If you’re not in the most, you don’t matter.
OK, now the point of the post. (This is hard without asking questions.) I assume that you read my blog because you get something out of it. I also assume that you know a few people like yourself (business owners, professional service providers and sales people) that you’d like to help if you could. The link below will open an email that is already addressed to me. Put your friend(s) email address(es) in the CC: field and add a few words of your own if you wish. I’ll let you know how we do.
CLICK HERE TO INVITE YOUR FRIEND(S)
Suppose that you had this thought…How would you say it?