More on Competition

I received the following email. As you read it, ask yourself the question, “Why is this important to me? What does it say about How can I use this in my own sales posturing?”…..Thanks, Rob. Feel free to comment.

—–Original Message—–
From: Rob Jewett
Sent: Wednesday, September 19, 2007 3:08 PM
To: Rick Roberge
Subject: FW: Announcement: Maybe it’s a Trend

Rick – I don’t know for sure if you’ll even care, but I’m sending it anyway (like you don’t already have enough to read). This made me think of you because it is effectively a referral to a competitor, AND it relates to the type of political commentary I enjoy so much. I’ve been subscribing to for several years. I believe they are about as unbiased as one can hope for a media outlet to be. I’ve been impressed with their recent announcements introducing their “competitors.”

Rob Jewett
Sent: Wednesday, September 19, 2007 1:51 PM
To: Rob Jewett
Subject: Announcement:Maybe it’s a Trend

Maybe It’s a Trend
September 19, 2007

The Washington Post’s “Fact Checker” feature debuts. Last month we were happy to note the launch of, a joint project of the St. Petersburg Times of Florida and Congressional Quarterly of Washington, D.C. Today we welcome The Washington Post’s new feature, “The Fact Checker,” written by veteran journalist Michael Dobbs with the assistance of chief researcher Alice Crites. The first four Fact Checker articles find fault with statements by Republican presidential candidates Fred Thompson and Sam Brownback, Democratic presidential contender Mike Gravel, and Osama bin Laden. False or misleading statements get one to four “Pinocchios,” with four representing a “whopper” and one standing for: “Some shading of the facts. Selective telling of the truth. Some omissions and exaggerations, but no outright falsehoods.” Wholly true statements will receive a “Geppetto checkmark.” The Post says it “will strive to be dispassionate and non-partisan, drawing attention to inaccurate statements on both left and right.” We welcome the Post’s new feature and invite subscribers and visitors to give it a try. We don’t necessarily endorse everything The Fact Checker says or might say in the future, and we may even see things differently from time to time. But we believe citizens need and deserve as much help as they can get to sort through political spin and misinformation. We hope more news organizations undertake similar efforts and turn these positive steps into a real trend. – Brooks Jackson

Copyright © 2003 – 2007, Annenberg Public Policy Center of the University of Pennsylvania’s staff, not the Annenberg Center, is responsible for this material.

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