Monthly Archives: September 2009

RainMaker Maker Webinar Series

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You may remember that a few weeks ago, I announced the RainMaker Development Webinar Series (for Owners Only). Yesterday, I met with Dave Kurlan to review the results, share feedback and make necessary adjustments. Our conclusions were simple.

Give people enough time. They’re just getting back from summer. School’s starting. Customers are calling. Four weeks wasn’t enough time to get the word out. Have people read it. Forward it. Check their schedules and make a decision. Give them more time. At least the middle of September or early October.

The first webinar will be on October 7th.

Make it easier for people to start. Yes, the economy is coming back, but people aren’t flush yet. Yes, they recognize that they need help, but they’ve never experience this kind of professional training before. They can’t imagine how quickly the impact will affect their business. Give them the opportunity to take a smaller bite. Let them experience some success, then they’ll want the rest.

Per Dave,

Two semesters:
$499 for the first semester.
$500 for the second semester ($400 if you have a discount code).

First Semester Webinars 10/7. 10/14, 10/21, 10/28



  • You’ll complete the online self-assessment prior to the first webinar and your personalized report will be sent to you just before the first webinar.
  • You will learn how to recognize and overcome the obstacles that have been keeping you from getting where you want to be.
  • You will learn how to turn your voice mail messages into returned calls.
  • You will learn how to turn your lead, referral, or networking contact into a bona fide, legitimate, qualified appointment.
  • You will learn how to get your prospective customer’s attention and keep them engaged throughout the process.
  • You will learn how to posture yourself as an expert without bragging.
  • You will develop a sales process that will allow you to maintain control and handle every question and every objection in an orderly manner without having to memorize or use a canned presentation.
  • You will learn how to super qualify. No more surprises at closing time. No more wasted proposals. When you are qualified and they are qualified, closing becomes the next logical step in the process.

Second Semester Webinars 11/4, 11/11, 11/18, 11/25



  • You will learn how to wrap up your process and present the solution that your prospect expects and is prepared to accept.
  • You will learn how to use the Inoffensive Close. No manipulation. No tricks. No cute names. No games. No surprises. Very natural.
  • You will learn how to handle any objection and overcome any resistance.
  • You will learn how to eliminate competition and differentiate yourself if your prospects ever look at your solution as a commodity.
  • Finally, each of the second semester webinars will be followed immediately by another hour long webinar during which we will answer questions, solve problems, role play and practice your new skills.

Sign up for both semesters for $999 ($899 with a discount code) or just the first semester for $499 and add on the second semester after you’ve started seeing results. Call me for info or register at eventbrite.