As many of you know, I’m a beach bum in the summer. Partially luck. Partially by design.
I receive several email updates every day from various LinkedIn groups. One of them included a link to “5 Ways To Uncover Your Personal Brand’s Strengths” by Jorgen Sunderberg. I don’t know Jorgen. I don’t think I’ve heard of him before and I can’t say that I agree with everything that he wrote in this article, but I can’t use his stuff without letting you know that I got the idea from him. He writes:
“Imagine you are sitting on the porch of your home and old friends, family members, and colleagues are showing up. People are coming to celebrate your retirement. As everyone gathers they are gradually breaking into smaller groups, talking, laughing, and having a great time. They are talking about you and how you have impacted their lives. You get up from the porch and walk around. As you pass by each group you can overhear what they are saying. Write down what you hear. How have you made an impact? What did you do to help them?”
Who would you rather be?
Watch CIA, FBI, or military movies and you’re bound to hear the term, “Need to Know”. We all know that when we hear those words, somebody isn’t smart enough, tactful enough or competent to handle the knowledge appropriately and the people saying those words consider themselves better able to act appropriately.
Friday was a different kind of day.
- It was Friday the 13th.
- I worked.
- I retired 12/29.
- Even before that, I didn’t work on Fridays.
- I went on a ‘face to face’ sales call in the prospect’s office.
- Because my practice has been global for the past few years, most everything happened on the phone or computer.
- Even before that, prospects came to my office, not me to theirs.
- Carole Mahoney and I were speaking at Maine Marketing Association’s Lunch and Learn.
- Carole asked me if I would accompany her on a sales call.
- When we agreed to the Lunch and Learn, Elaine and I were thinking, ‘long weekend at the beach house’.
- High powered executive, busy, important, no real problems, wondering why I was there.
- At 2:16, he said, “I’ve got 30 minutes and we’re 16 minutes in and I don’t have a clue what the relationship between you two is or what you can do for me.”
- At 2:39, I asked, “Do you know that you’re 9 minutes over?” He replied, “I’m OK.”
- We talked until 3:15.
Please enjoy my guest appearance on the Comparz blog.
Do you sell yourself short? How do you calculate the price that you charge your clients? Do you find yourself working all the time? Is your company stuck? Has your income plateaued? Are you not able to dream attainable dreams? Maybe you should do what Vic did?
- Get found by good prospects.
- Learn how to sell “21st Century” style.
- Raise your rates.
- Hire and repeat.
send me an email.