Busy Season Sales in a Lifestyle Business

As many of you know, I’m a beach bum in the summer. Partially luck. Partially by design.

25+ years ago, I was lucky enough to stumble into a business model where the ‘slow season’ was in the summer. I didn’t fight it. I just made sure that I earned enough in the other three seasons so that I could be in ‘maintenance mode’ during the summer.
So, let me ask…
Do you run your business or does your business run you?
Do you know what your natural business cycle is? Do you try to force it or go with it?
How often are you frustrated with the ratio of your results to effort?
Do you know what your value per hour number is for every season and month of the year?
If you had the choice, would you rather work 10 hours today and earn $1,000 today or work 40 hours this week and earn $2,000 this week?
Are you scratching your head and thinking that I’m crazy yet?
OK, let’s get specific. Tomorrow is May 1st. Is that the beginning of your busy season? What do you need to do during your busy season to assure that you’ll have a great ‘off season’ and an awesome year?
Is tomorrow the beginning of your slow season? What should you do to make sure that the other three seasons are your best year ever?
It’s different for everybody. So, there is no ‘one-size-fits-all’ answer, but if you’d like to know what I would do in your specific situation, ask me.
BTW, my three most popular articles last month were:
Did you read them all? See a pattern?
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