Selling For Founders

I originally published this post in August, 2011.

Two quick stories to set up a simple point.

This is an excerpt from an email that I received yesterday.

“About 4 months ago I left my teaching career to work full time at my Internet marketing company….I have been working my website, blogging regularly, been involved in social media – it is all working. I am making good contacts, getting more website traffic, have more “friends”, “followers” and “connections”. I love what I am doing. My concern is that I am working off of limited savings and am running out of days before I need an income. I feel that I am moving in the right direction, and given time will get to where I need to be. However, not sure that I have that time. I need help in surviving the start up phase. Where my primary focus should be?”

The second story begins in this short post, My First RainMaker. Please read the post. Then come back. Now, one of the things that I didn’t share was Mark’s acceptance speech. He thanked Brian Halligan for giving him the opportunity and he shared a story which I’ll share here. Mark said that when he was hired as the VP Sales for Hubspot, he spent most of his time researching, setting up systems and getting ready. One day, Brian said, “Mark, enough of this research and getting ready. Let’s go sell something.” A few days later, Dave Kurlan was a Hubspot customer. I wonder how that happened!

Here’s the point. Hubspot is the name in Inbound Marketing. They are the pace-setter in the industry. They are the recognized leader in Inbound Marketing. It started with, “Let’s go sell something.” and today they have over 100 salespeople. They blog, tweet, and grow their following but they sell everyday.

Maybe it’s time for you to stop getting ready and take Brian Halligan’s advice.

Go Sell Something!

10 Serious Questions About Silly Social Media Practices

I was thinking about “Why did you do that?” as a title, but this is more relevant.

  1. Do your competitors follow you? Why?
  2. Do you follow them back? Why?
  3. Do you hide your connections on LinkedIn? Why?
  4. Do you hide your identity on LinkedIn? Why?
  5. Do you follow, then un-follow, then follow (if they don’t follow you back), then un-follow, ad nauseum? Why?
  6. Do you comment on blog articles, but not add to the conversation? (i.e. – Great post!) Why?
  7. Do you write blog articles, but not read blog articles?
  8. Do you subscribe people to your blog and force them to unsubscribe?
  9. Do you have real conversations (talking) with people that you meet on line?
  10. Do you know how many customers you got last year that found you through social media?
Did I miss any? If you want to answer, feel free, but mostly I’m hoping that you’ll think about the questions?