So, I’m driving around this week, using my $3/gallon gas and I hear this on the radio. “Just because you got the best deal, doesn’t mean you got the best mattress.” Those mattress guys can really sum it up, can’t they?

But, think about it. In your world, what is your prospect looking for? Is every prospect looking for the same thing? Is the cheapest always the best deal? Is the best deal always the cheapest? Is the most expensive always the best quality? Is the best quality always the most expensive?

No answers here unless you comment.

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