A Sales Lesson from Carly Rae Jepsen (AIDA)

Last week I saw Colin Powell sing “Call Me Maybe” on a morning show. It probably won’t go down as one of the best performances of the song, but today’s lesson is in the lyrics of the chorus.

Hey, I just met you,
and this is crazy,
but here’s my number,
so call me, maybe?
Two weeks ago, I published “Don’t Rush. Slow Down. Make it special.“. Read those lyrics again. Doesn’t it remind you of meeting somebody at a networking event that shoves their card in your hand and says, “Call me.” (or worse, asks you for your card so they can call you)?
Or how about on LinkedIn, when you get involved in a discussion and someone decides that you’re a prospect. So, they send you a link to what they want you to buy along with their contact info (or worse, they call you)?
My point is that salespeople forget that there are four distinct steps in the AIDA process and that the Attention step must be totally complete before they move on to the Interest step. 
Hey, I just met you,” is the beginning of the Attention step and Carly Rae is right when she says, “and this is crazy,” because it’s way to early to say, “but here’s my number, so call me, maybe?
OK? Incidentally, don’t feel bad. It’s difficult to hold back. It takes practice. Lots.
Copied from MetroLyrics.com

3 thoughts on “A Sales Lesson from Carly Rae Jepsen (AIDA)

  1. Rick,This is so funny. When you wrote this, I didn’t know who Carly Rae Jepson was. Then my wife comes home with this song stuck in her head for weeks singing it. I am not crazy about this kind of music so I avoided this post. I missed a great sales lesson though and glad I came back to reread it.This is so true in the music world with social media. Ever since I started people are cramming their message down my throat. I’m like hey, I just met you. Ease up! So I can totally relate and may even start to enjoy this song enough to share this sales metaphor with the music contacts I follow or connect with. This for the lesson!

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