Unless you live under a rock, you’ve heard of inbound marketing, internet marketing and social selling. Get rich by writing a blog post. Let your Twitter followers send you customers. Discover the magical keyword that customers are using this week. Get your friends on Facebook to get their friends’ friends’ friends to ‘like’ your company and don’t forget to invite every Tom, Dick and Harry to connect on LinkedIn. Optimize. Personalize. Evangelize. Aggrandize. Then realize….
Of course you should! BUT, as my wife says, “Moderation in all things.”
Before you quit your inbound marketing effort or before you start, ask yourself these questions.
Does the person that I’m buying from understand my business? Have they ever owned or run a business my size?
Can you do it yourself or do you need help and will a wrong decision put you out of business?
Do you understand that top of funnel, middle of funnel, bottom of funnel, and sales ready don’t mean that your customer has their credit card in their hand and they’re ready to buy? Do you understand that you will need to change the way you sell?
Can the person that I’m buying from help me market? Do they do it themselves?
Can the person that I’m buying from help me sell? Do they do it themselves?
If you want 2012 to be your year,
send me an email and ask about our 12 week course on the “12 steps of Sales & Marketing Integration” that starts next week.