I have some very loyal readers. Thank you! I’ve also had some visitors that didn’t hang around long. There’s a whole other group that subscribed for a while, but unsubscribed when they got their nose out of joint about something that I wrote. When a new visitor includes their url on a comment, I always check them out. If I think they might be fun, informative, or beneficial in some way, I subscribe to their feed for a while.
relevant recent example of this is Elliot Ross. Elliot is a different kind of IT guy up in Canada. When he made this comment, I thought, “Well OK”. I read his bio and few of his posts. When I read this post, he reminded me of my post from July 2007, but gave me a different twist to explore. So, here we go.
His line that got me was, “You don’t need to be a chartered accountant to run your business. That is why you hire or use one.” Then he drew an analogy to IT services. Great analogy and applicable to many of us.
Would you try to build a car yourself?
Would you try to sew your own suit?
Do you have a cow in your backyard so that you don’t have to buy milk?
You don’t need to be a lawyer, but you need to know one.
You don’t need to be a doctor, but you need to know one.
Etc. Etc. Etc. Etc. Etc. Etc.
Here’s the twist!
Some of you might know what a megabyte is, but do you really know enough to fix your computer when you open Outlook and your data isn’t there? Do you really know the questions to ask when you’re standing in the big box store or on line at Dell talking to the high school kid that’s about to ‘sell’ you the computer that’s gonna be responsible for keeping you going for the next year (or decade if you’re that kind of person)?
Some of you know what a blog is. a website. a key word. Google rank. Yada yada yada, but do you really think that you can do it better than Pete Caputa and Hubspot?
If you are an expert at what you do, you may feel the same way about people that Do-It-Themselves” rather than engage you.
Here’s my questions for DIY-ers in my world?
Have you tried to determine whether you have any compelling reasons to hire me/us?
Do you have enough opportunities in your pipeline to stay in business this year? Does your selling process tell you which one next? What next? When to quit? How many opportunities passed by your nose last year and you didn’t have what it took to get the business? How many of your former customers, prospects, or ‘should-be suspects’ are doing business with a customer even though you could have done it better, more efficiently, cheaper, or with a higher ROI?
Do you know what the consequences are for not using me/us?
Do you know what referrals from me/us might be worth? What’s it cost you to have me/us not remember you?
Who holds you accountable? Who questions you? Who debriefs you when you don’t close a sale? Who strategizes with you when you’ve got a ‘big one’ coming up? Remember this guy? Does he remind you of you?
Thank you Elliot!