Henry Ford said, “People can have the Model T in any color – so long as it’s black.” One choice. That’s it.
How many color choices do car buyers have in 2009?
When I was growing up, we had a television antenna on the roof. It had a VHF component and a UHF component. Two choices.
There were three networks. NBC (National Broadcasting Company), CBS (Columbia Broadcasting System) and ABC (American Broadcasting Company). Seemingly three choices, but the reception for ABC was terrible, so we usually only had two choices.
Let’s see….How many cable channels are there? Satellite? Dish? How many viewing choices do viewers have in 2009?
What’s the point? Think of your prospect as a couch potato with their finger on the “surf” button on the remote.
Click…Click…Click…Click…Click…Click…Click…Click…YOU!
Can you get their attention in that split second to keep them from clicking again? Can you get them engaged so they’ll relax their grip on the remote? Can you figure out what they want and give it to them so they’ll stay for the whole show? Will they tune in again next week?
No answers here. Just questions.
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RainMakers & Sales Rock Stars 
Nice Blog Rick. Everything you said is so true. In my industry, which is fitness, there are so many choices and prices within a 10 mile radius, it is hard to differentiate yourself because everyone has the same type of equipment etc. In this climate, it really is about great customer service and flexibility with your customers. Too many businesses are rigid with “the rules” and not trying to give people what they need. We give out 3 day passes for people to feel comfortable in our place and make sure it is the right fit. If someone comes back for the 3 visits, we have a 98% close rate. We are not the cheapest, but we offer a great value and personalized customer service. People stop surfing when they come in. Kinda like with you Rick!!