The Easy Yes


I was talking with a salesperson today about an up-coming presentation. We were discussing the merits of various solutions that could be included in his proposal. Trying to decide what type of proposal to offer.



  • Long term, fix everything, big price.

  • Menu, ala carte, cost vs ROI of various options.

  • Quick hit, high ROI, short term project.

So, I asked him, “What’s the easy, ‘Yes’?”

Do you use the easy, “Yes”? What does it sound like? How does it work? When do you use it? When do you not?

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