I was talking with a salesperson today about an up-coming presentation. We were discussing the merits of various solutions that could be included in his proposal. Trying to decide what type of proposal to offer.

• Long term, fix everything, big price.


• Menu, ala carte, cost vs ROI of various options.


• Quick hit, high ROI, short term project.

So, I asked him, “What’s the easy, ‘Yes’?”

Do you use the easy, “Yes”? What does it sound like? How does it work? When do you use it? When do you not?