Pete Caputa posted about the components of internet marketing. Change a few words and he could just as easily have been writing about the components selling. Selling starts with data, requires software, skills and a network.

Notice the words that are missing between Pete’s post and the three sentences above. They’re the two words that make Pete’s post applicable and my three sentences potentially WRONG. You might be able to sell without data, software, skills and a network, but to have a successful sales strategy, you must have it all and do it all.

We evaluate to get the data. We use software to track it. We train and coach to develop skills and strengths. And our network is international.

Thanks, Pete!