Bill Clinton, Barack Obama and Sir


This is not a political statement, so please don’t let my politics keep you from seeing the lesson.

I did not vote for Bill Clinton either time, but he was my President as well as he was yours and he did the job as well as he could being the man that he was. Don’t try to read between the lines. There’s nothing there. He was elected according to the rules and regardless of what I think of him as a man or as a President, he was the man that the voters wanted.

He was a hell of a salesman. The words that he chose. His tonality, cadence, volume. His physiology, facial expressions, hand gestures, posture, stance. He was a hell of a salesman.

I did not vote for Barack Obama, but on January 20th, he’ll be my president as much as he’ll be yours. He was duly elected because more of the American voters bought him than bought John McCain (or any of the other candidates for the office). He’ll make decisions over the next four years that would probably keep me up at night if I had to make them, but he’s the President. That’s his job.

Barack was a better salesman than his opponents. Did he spend more money? Did he work smarter? Did he yada yada yada? Fact is….bottom line…..more people bought his story than anyone else’s yesterday.

I did not vote for Sir. I didn’t buy his stuff which is how consumers vote (with dollars). I did not (and won’t) refer him, because I don’t want him anywhere near anyone that I care about and based on many of the comments to my last post, he’s not getting many other votes either. Now, @ Frank and @ Pete, respectfully whether or not I agree with your observations, I had to walk because I couldn’t uncover HIS compelling reasons. If he’s depleting his savings, I’d find that compelling. If he doesn’t it’s not. If he’s about to lose his exclusive rights, I’d find that compelling. If he doesn’t it’s not. If he’s feeling like a failure, I’d find that compelling. If he doesn’t it’s not. He had no compelling reason to buy because if he did, he wouldn’t have said, “I see that you’re trying to trick me.” He would have said, “Holy crap! This guy could help me, but it looks like he’s leaving! Stop!”

It’s always, always, always, always, always about COMPELLING REASONS. THEIR compelling reasons. If they don’t have them. If you can’t find them. You’re wasting your time. Leave.

Special note to Rob: The quest for anonymity forces me to leave out details. Similarly, I know stuff about you that others may not. Skeptical isn’t the right word you. I’ve always found you open, maybe questioning, surely not a roll over for every offer that comes along. By the same token, skeptical isn’t the right word for Sir. If you knew what I know, you’d know that Sir believes that he’s much smarter than me (and the rest of the world) and wants me to tell him where to find salespeople that can sell him out of his problem, but he does not want to pay for it.

Honestly, he’s not fun.

Honestly, his money problems force him to buy only that which he can get for free.

Honestly, if I were in a ‘name-calling’ mood, jerk would be mild.

Honestly, we’ve already given Sir more time and attention than prospects have given him lately.

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One thought on “Bill Clinton, Barack Obama and Sir

  1. Rick, I think Barack found the public’s compelling reason –the economy– and CHANGE (interviewed voters even repeated this line) is the tag line that seemed to stick. Also I think that its better to find reasons why the prospect will not buy than reasons that they would.

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