So, avoid it.

Remember that some people believe the saying, “Birds of a feather flock together.” So, if you find yourself talking with a prospect that’s satisfied with mediocrity and unwilling to change, get away from them before you catch it…before people see you associating with mediocrity and start to think that you’re OK with it. Yesterday, I had a conversation with one such business owner. She saw where my questions were leading her and interrupted with, “I’m just not interested.” My question could have been, “You’re not interested in ending your over-promising?”; “You’re not interested in attracting better talent?”; You’re not interested in rising out of mediocrity?”.

But, she wasn’t and I didn’t care and I bailed out. So she doesn’t get fixed and I will do everything that I can to keep my clients from catching what she’s got by keeping them from doing business with her or letting people that they care about do business with her.

You’re either part of the problem or part of the solution. There is no middle.

Update: Yesterday, I was talking with someone that said that he was gonna talk to her to see if she could help him in his business. I suggested two of her competitors that were “world class” providers. I made the introductions this morning.