This post wasn’t planned. It’s the result of a series of events.
- A new client had one of their customers write a testimonial for their blog.
- I wanted to post the testimonial to the Hubspot Partners Forum on LinkedIn, but it didn’t say what I wanted it to say.
- I searched my client’s blog to find a more suitable article.
- I found one by Matt Heinz, but it didn’t say what I wanted it to say. So, I kept looking.
- Then I found “Three Things Sales Managers Can Learn from Olympic Coaches” and thought, “That’s more like it.” (Jeez! I wonder why!)
The process of searching got me thinking about why I wanted to find this testimonial and that got me thinking about how I decide whether I will work for any particular client.
So, how/why do you pick clients?
- Do they have to fit a particular persona?
- Do they have to have a specific problem?
- Is it their passion?
- Is it the person?
- Do you need the money?
- Are they a big name?
- Is it what they do?
- Something else?
Tell us in the comment section.
BTW, as you probably figured out, my new client is FactorLab and the reason that I work with them is that they make it easier for a coach to be immediate, honest and consistent. If you or one of your clients would like to improve communication with their salespeople, ask for an introduction.