Seriously, you might be a good writer. You might be an expert in your field. You might be relevant.

But, could a little variety add value?

I’ve written 5 of the 8 articles on my blog in the past 18 days.

Matt Roberge wrote “Matt Roberge on Sales Style, Numbers & Focus” on 9/18.

Dale Berkebile wrote “Inbound Networking: Connecting with Connection’s Connections” on 9/24.

Don Battis wrote “Inbound12 Networking with Rick Roberge” on 10/2.

Look at this. Guests posts were #1, #3 and #5 on my blog and they’re still getting read every day!

Now, think about this. My readers are getting some variety. They’re bringing their followers to my blog and some are staying. Each one of them makes a point that fits with my thinking and my guest authors are getting a broader reach. Isn’t that win/win to the nth degree?