Dale Berkebile created this graphic to help business owners begin to understand the steps that a customer goes through before they become a customer.
How many new customers do you need this year? 10? 100? 1000? Do the math. Are their 5,120, 51,200 or 512,000 people searching for your product in your market? How will they find you? What will they be looking for? Bright colors? Flashy graphics? Data? E-books? Free trials?
It’s understandable that so many business owners struggle with inbound marketing. Many variables plus lots of competitors making noise all trying to get the same group of people to enter their funnel. As a matter of fact, if you’ve tried inbound marketing you’ve probably discovered that your prospects enter multiple funnels (yours and your competitors) at the same time and play you against each other.
This is much different than the ‘by referral only’ business that I ran for most of my career. The great thing about referrals is that it saves 97% of your marketing effort. Prospects enter the funnel above as real sales calls and you don’t have to deal with 97% (496/512) of the non-buyers that your competition is dealing with.
The problem is that the internet is here to stay and personal and professional networks are more than handshakes. They exist on LinkedIn, Facebook, Twitter and other online communities. Small business owners that used to attend weekly networking meetings must now join an Inbound Networking Group, but if you don’t have a big on line presence and you don’t have a huge network, you will probably need help. That’s what the Inbound Networkers Group on LinkedIn is all about. Helping you build your on line presence and your network to grow your business.
Click Inbound Networking Group for information or to join. Contact me if you have questions.