Today is February 11th. I was driving to work this morning and I was third in line stopped for a school bus that was coming at me. A young boy runs across the street carrying his knapsack and a gigantic plastic bag. He gets on the bus. The flashing lights stop and we start to move. There’s mom, mittens, hat, winter coat waving like a banshee!
Mom, it’s 8 degrees (F). Go home. Have coffee. He’s probably got it!
Mom, it February 8th. You’ve probably been doing this since September. Go home. Have coffee. He’s probably got it!
Mom, maybe you could just send him an email or leave him a note. Stay home. Have coffee. He’s probably got it!
Truth is…….Mom doesn’t care. It’s important. She’s gonna reinforce the lesson every day…No matter what the conditions…It’s her job…She’s responsible to get him through it
So, how many of you sales managers manage all day every day until they get it? How many of you think that once a week (or month) is enough?
I’d be willing to bet that not only does mom send him off in the morning, but that she meets him in the afternoon. As a matter of fact, what do you think the chances are that there’s a note in his lunch box?
We’re surrounded by lessons. Enjoy!
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RainMakers & Sales Rock Stars 
I came across your site recently and have enjoyed the last few posts I have read. This one held my attention as it is a challenge all sales leaders face on a daily basis, consistency. The best sales leaders I know, maintain a level of consistency in their approach and style. One of the mistakes made be sales management, especially line mgrs, is that they do not maintain a consistent approach and message with their teams. Your comments remind me of the poster, All I ever needed to know I learned in kindergarten. Same principles. Great post. Thank you.
Ed, I was surprised that this post didn’t generate several comments. I thought that maybe I wrote it wrong and nobody got it, but you definitely did. Thanks, you made my day!