We all know about selling to emotions rather than intellect, but check this out.



One thought on “Emotions

  1. Wow, so I just need to ask the prospect to think of some complex formula and then ask for the sale? It might just work. Or maybe just keep the intellectual side of the brain busy with enough ROI calculations that they can’t figure out. Then you scare the emotional side into thinking they could lose money by not buying.

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