Chicken/Egg Question for Entrepreneurial Salespeople
You know the question, "What came first, the chicken or the egg?"
If you're starting a business, do you learn how to market to get leads first or do you develop a sales process and learn how to sell first?
If you've got $1,000, $10,000 or $100,000, to invest, do you put it into marketing, sales development, split it?
Anybody know what Brian Halligan told Mark Roberge?
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