Rule of Ratios
This entry was posted on 1/28/2008 9:33 PM and is filed under uncategorized.
If my
last post hit a nerve because you are already behind your sales goal for 2008, this post could end your struggle once and for all....One way or another. Either you'll get help or you'll resign yourself that this is the way it is and the way it always will be.
First, the lesson. Dave Kurlan talks about his
Rule of Ratios in
Baseline Selling. Simply stated, 'the cost of the consequences of doing nothing must be at least twice the cost of your solution'. (I apologize for the original typo and thank Rob Jewett for bringing it to my attention.)
OK, back to you, your missed goals, your struggle and your future.
If I asked you to pay me $1,000 every month for the rest of 2008 and as a result you earned $100,000 more than you did last year, would you do it?
What if you only earned an additional $50,000?
What if you paid me that same $11,000 and only earned $25,000 more than you did in 2007?
Would you do it?
Would you change?
Would you do what it takes?
Call me or email me if you want to talk about what's involved. We'll talk for 20-30 minutes. At the end of the call you'll say, "Thanks." and go away or you'll give me your credit card number to get started.
