How many people are there in the world that do what you do? How do most of them go about their business? Does your competition run the same ads as you in the same places? Do they have the same telephone script that you use? Does it start the same way as yours? "Hello, my name is (your name). I'm calling from (your company). We do yada, yada, yada, blah, blah, blah. Do you give samples, demos, needs analyses, presentations, close, handle objections?

How do prospects pick you? Price? Looks? Persistence? Luck? Smile?

I am not a marketing guru. Lots of people think Seth Godin is. But from my sales perspective, I recognize that some "marketing" tools can make you different. A few examples:

How many of your competitors have a newsletter? Here's a couple PawSpot or WhizSpark.

How many of your competitors have a blog? Centrend or Mark Paskell.

How about podcasts? Course Pilot or zBiz.TV.

If you want to be just like all your competitors, then this post was probably a waste of your time, but if you do want to be different, if you do want to stand out do it. Talk to someone who can help. If you don't know who can help, use the link at the top of the page and send me an email. We'll figure it out and I'll make an introduction.

Incidentally, if you want to "sell" different, I'm gonna introduce you to me!