Today I was stupid. Today I forgot everything. Today, I wish I had an eraser.

I have a client, Pete. Pete's a great client. Does everything that he's asked. Making great progress. He's a poster boy for what we preach. A great example and he publicly gives us credit for his recent success.

So, Pete tells me George has a great product and is working really hard, but really needs help. George is a great guy and I should really help him. I see George around a lot and he is personable. I trust Pete's judgment that George's product is awesome (I'm not an expert in his field. Just mine.)

So, today, I call George and we talk about his business, etc. and as it turns out, he's working with a management consultant named Reginald. After a little more conversation, George told me that Reggie was giving him sales training.

Why is a management consultant giving sales training? Because he found someone who will pay him for it. Now, I know Reggie. Reggie wants ten clients, he has one. George. It's been that way for over a year. If Reggie can't meet his own sales goals, what business does he have trying to teach someone else to reach their's? I was pissed and I let it show. I may have said something like the blind leading the blind. I may have asked who was training Reggie. I know that I wondered what made this idiot think that he could teach anybody how to sell?

You ready? Here's the lesson.

I cared. For some reason, I let George under my skin. Pete liked him. Pete wanted him to succeed. For some reason, I let myself care and I lost my objectivity. I knew that George was making a mistake and I cared that he was wasting his time and money. Exactly why. I don't know, but here's the bottom line.

You can't care until your prospect does. If a prospect wants help, great. Help them. If a prospect wants to let their business go down the drain, if they truly want to, what business is it of yours. Let it go.

 

What did you think of this article?

Liked
Disliked
No Opinion