Brian Halligan posted a very interesting article entitled Why CRM Initiatives Fail at Small Businesses and Startups. Everybody needs to read this. Small business owners that are trying to gain a handhold or trying to reach the next level as well as larger companies that "think" they're doing OK while they're losing market share one prospect at a time. I will post a response to every underlined topic in his post, but how about if you read it first, form your own opinion and comment on his site or here. Incidentally, make sure you read the other comments to his post including the one by Dave Kurlan.

 

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