I was reading a post about internet marketing.The post makes several good points that are applicable to sales, but it's a long post and I'm only going to reference the quote. So, if you want to read the whole post, here's the link.

The author quoted the FIRST of 95 theses included in the Cluetrain Manifesto. "Markets are conversations." The author explains, ".....real communications between individual consumers, and supplanting the artificial communication created by marketing departments and agencies."

He's talking about blogging, chatting and other two way social networking tools.

I'm talking about using our two ears and one mouth in that proportion. I'm talking about asking good questions that the prospect cares about. I'm talking about having converstions, not delivering monologues.