Features and Benefits
Isn't it coincidental that on the very same day that Dave Kurlan presents How To Increase Sales in Your Small Business, I trip over Des Walsh's blog, Thinking Home Business and especially this post. Benefits? Features? What? Des, get with the program. It's all about the customer!
Who cares what RSS stands for or what it does? What problem do I have that RSS will fix?
That is the question!
How do you know if people read your blog?
How do people know when you've made a new post?
RSS solves this problem for you.
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